Jacob Pascoe | SEO & AEO Specialist Services
SEO / AEO Strategy & Optimization

Your website exists.
Now make sure it's found.

I help businesses improve how their websites perform across Google, traditional search engines and AI-powered answer platforms through strategic SEO, AEO, technical optimization and content improvements.

Discuss Your Website See What I Do
What I Focus On

Improving the signals that determine whether your website gets seen.

Organic Visibility Help search engines better understand and rank your website.
AI Search Visibility Structure content so answer engines can interpret your expertise.
Technical Performance Resolve indexing, architecture, metadata and crawlability issues.
Better Website Content Improve content around user intent, relevance and discoverability.
5+ Years Working With Websites
SEO Traditional Search Optimization
AEO AI & Answer Engine Optimization
Technical Hands-On Website Experience
Why SEO & AEO Matter

Building a website is getting easier. Getting discovered is getting harder.

Modern website builders, templates and AI tools have made it easier than ever for a business to launch a professional-looking website. That has also made the online environment significantly more competitive.

Having a website is no longer enough. Search engines need to understand what your pages are about, why they are relevant and whether your information deserves to appear when someone searches.

At the same time, people are increasingly using AI-powered tools to research products, compare services and find answers. That means your website also needs to be structured in a way that AI systems can understand, interpret and potentially reference.

01

Be easier to discover.

Improve your site's ability to appear for relevant searches when potential customers are actively looking for what you offer.

02

Make your content easier to understand.

Strong page structure, metadata and content help search engines understand the relationship between your business, services and expertise.

03

Prepare for AI-driven search.

AEO helps organize information around clear questions, entities and answers so AI platforms can more confidently interpret your website.

04

Turn your website into an asset.

Instead of simply existing online, your website becomes a tool designed to generate qualified traffic and support business growth.

What I Do

Practical improvements that strengthen your website's search performance.

I look at your website as a whole — content, structure, technical setup and search intent — then identify the opportunities that can have the greatest impact.

01

SEO Audits

Identify technical, content and structural issues that may be limiting rankings, organic traffic and overall search visibility.

02

AEO Optimization

Improve how clearly AI-powered search platforms can understand your business, services, products and areas of expertise.

03

On-Page SEO

Optimize titles, descriptions, headings, content, internal links and page structure around relevant search intent.

04

Technical SEO

Address crawlability, indexing, canonicalization, schema, redirects, performance and other technical search signals.

05

Content Optimization

Strengthen existing content so it answers customer questions more clearly and aligns with valuable search opportunities.

06

Ecommerce SEO

Improve product pages, categories, manufacturers and site architecture to make products easier to find organically.

Selected Work

Real websites. Real search problems. Practical solutions.

A selection of SEO, AEO and technical website projects showcasing the types of challenges I work on and the improvements I implement.

01
Ecommerce · SEO · AEO

Industrial Ecommerce SEO & AEO Overhaul

Challenge

An established industrial ecommerce website contained a large product catalog, but many product, category and manufacturer pages lacked enough optimized content and structure to maximize their organic search potential.

Approach

Restructured category and manufacturer content, improved product metadata, developed search-focused copy, strengthened internal linking and introduced AEO-focused FAQs and clearer information architecture.

Impact

Created a stronger SEO and AEO foundation across the ecommerce catalog, giving search engines and AI platforms clearer context around products, manufacturers and purchasing intent.

100+ Pages Optimized
SEO Sitewide Improvements
AEO AI-Focused Content
02
Technical SEO · Content · Architecture

Organic Search Performance Improvement

Challenge

An existing website had valuable services and content but was not structured around the search queries and customer intent most important to the business.

Approach

Reviewed site architecture, page titles, descriptions, headings, internal links and content hierarchy before implementing a clearer search-focused page structure.

Impact

Improved the clarity and relevance of key landing pages while creating a stronger foundation for future organic search growth.

360° Website Review
SEO Content Restructure
UX Clearer Site Structure
03
AEO · AI Search · Content Strategy

AI Search & Answer Engine Content Restructure

Challenge

The website contained useful industry knowledge but important information was not organized around clear questions, answers and topic relationships.

Approach

Introduced question-based content, stronger heading structures, FAQ sections, clearer entity relationships and content designed to be easier for AI-driven platforms to interpret.

Impact

Created content that is more useful to visitors while also making important business knowledge easier for search engines and AI answer systems to understand.

AEO Content Framework
FAQ Answer Architecture
AI Improved Interpretability
04
Technical SEO · Development

Technical Website & Search Optimization

Challenge

Technical website issues were creating unnecessary barriers between important content and the search engines attempting to crawl and understand the site.

Approach

Combined SEO analysis with hands-on development knowledge to address technical structure, redirects, metadata, crawlability, canonicalization and CMS-related issues.

Impact

Instead of simply producing a list of technical recommendations, issues could be understood from both the SEO and development perspective and implemented directly.

SEO Technical Review
DEV Hands-On Implementation
CMS Technical Cleanup
How I Work

Start with the problem. Find the opportunity. Implement the fix.

Every website is different. The process begins by understanding what you have today, where performance is being lost and what improvements are most likely to move the needle.

STEP 01

Review

I analyze your website, current structure, content, technical setup and visible search performance.

STEP 02

Identify

I identify the issues, gaps and missed opportunities affecting SEO, AEO and overall discoverability.

STEP 03

Prioritize

Improvements are prioritized based on practical impact instead of making changes simply for the sake of checking boxes.

STEP 04

Improve

The recommended content, technical and structural improvements are implemented and refined.

Let's Talk

Your website should be working harder for you.

Tell me a little about your website, what you're trying to improve and where you think you're currently falling short. I'll review your message and get back to you to discuss where SEO, AEO or technical improvements could make the biggest difference.

✓
Existing Website Analysis Already have a website? Send it over and tell me what's currently not working.
✓
SEO & Organic Visibility Improve rankings, search visibility, website structure, metadata and organic traffic.
✓
AEO & AI Search Improve how clearly AI-powered search platforms can understand your business, products and expertise.
✓
Ecommerce SEO Product pages, category pages, site architecture, manufacturer pages and technical ecommerce optimization.
Prefer Email? hello@jacobpascoe.com
START A PROJECT

Tell me about your project.

Whether you're looking to improve search visibility, strengthen your website's SEO, prepare for AI-driven search, or solve a technical issue, send me a few details below and I'll get back to you.

No obligation. Send over the details and we'll see if I'm the right fit.