Jacob Pascoe | SEO & AEO Specialist
SEO / AEO Strategy & Optimization

Your website exists.
Now make sure it's found.

I help businesses improve how their websites perform across Google, traditional search engines and AI-powered answer platforms through strategic SEO, AEO, technical optimization and content improvements.

Discuss Your Website See What I Do
What I Focus On

Improving the signals that determine whether your website gets seen.

Organic Visibility Help search engines better understand and rank your website.
AI Search Visibility Structure content so answer engines can interpret your expertise.
Technical Performance Resolve indexing, architecture, metadata and crawlability issues.
Better Website Content Improve content around user intent, relevance and discoverability.
5+ Years Working With Websites
SEO Traditional Search Optimization
AEO AI & Answer Engine Optimization
Technical Hands-On Website Experience

Building a website is getting easier. Getting discovered is getting harder.

Modern website builders, templates and AI tools have made it easier than ever for a business to launch a professional-looking website. That has also made the online environment significantly more competitive.

Having a website is no longer enough. Search engines need to understand what your pages are about, why they are relevant and whether your information deserves to appear when someone searches.

At the same time, people are increasingly using AI-powered tools to research products, compare services and find answers. That means your website also needs to be structured in a way that AI systems can understand, interpret and potentially reference.

01

Be easier to discover.

Improve your site's ability to appear for relevant searches when potential customers are actively looking for what you offer.

02

Make your content easier to understand.

Strong page structure, metadata and content help search engines understand the relationship between your business, services and expertise.

03

Prepare for AI-driven search.

AEO helps organize information around clear questions, entities and answers so AI platforms can more confidently interpret your website.

04

Turn your website into an asset.

Instead of simply existing online, your website becomes a tool designed to generate qualified traffic and support business growth.

Practical improvements that strengthen your website's search performance.

I look at your website as a whole — content, structure, technical setup and search intent — then identify the opportunities that can have the greatest impact.

01

SEO Audits

Identify technical, content and structural issues that may be limiting rankings, organic traffic and overall search visibility.

02

AEO Optimization

Improve how clearly AI-powered search platforms can understand your business, services, products and areas of expertise.

03

On-Page SEO

Optimize titles, descriptions, headings, content, internal links and page structure around relevant search intent.

04

Technical SEO

Address crawlability, indexing, canonicalization, schema, redirects, performance and other technical search signals.

05

Content Optimization

Strengthen existing content so it answers customer questions more clearly and aligns with valuable search opportunities.

06

Ecommerce SEO

Improve product pages, categories, manufacturers and site architecture to make products easier to find organically.

SEO strategy backed by real website experience.

My background in web development gives me a technical advantage. I do not simply identify SEO issues and hand them off to someone else. I understand how websites are built, why problems occur and how many of those improvements can be implemented directly.

2024 — Present

SEO / AEO Specialist

Company #1

Managing SEO and AEO improvements across established websites, including ecommerce optimization, technical audits, metadata, content expansion, site structure and AI-focused content.

2022 — 2024

Web Developer & SEO Specialist

Company #2

Built and maintained websites while increasingly focusing on organic search performance, technical SEO and content optimization.

2021 — 2022

Web Developer

Company #3

Developed hands-on experience with HTML, CSS, CMS platforms, ecommerce websites and the technical structure behind search-friendly websites.

Start with the problem. Find the opportunity. Implement the fix.

Every website is different. The process begins by understanding what you have today, where performance is being lost and what improvements are most likely to move the needle.

STEP 01

Review

I analyze your website, current structure, content, technical setup and visible search performance.

STEP 02

Identify

I identify the issues, gaps and missed opportunities affecting SEO, AEO and overall discoverability.

STEP 03

Prioritize

Improvements are prioritized based on practical impact instead of making changes simply for the sake of checking boxes.

STEP 04

Improve

The recommended content, technical and structural improvements are implemented and refined.

Your website should be working harder for you.

Tell me a little about your website, what you're trying to improve and where you think you're currently falling short. I'll review your message and get back to you to discuss where SEO, AEO or technical improvements could make the biggest difference.

Existing Website Analysis Already have a website? Send it over and tell me what's currently not working.
SEO & Organic Visibility Improve rankings, search visibility, website structure, metadata and organic traffic.
AEO & AI Search Improve how clearly AI-powered search platforms can understand your business, products and expertise.
Ecommerce SEO Product pages, category pages, site architecture, manufacturer pages and technical ecommerce optimization.
Prefer Email? your@email.com

Tell me about your website.

Fill out the form below with as much or as little detail as you have. The more context you provide, the better I can understand what you're looking to improve.

No obligation. Just tell me what you're working on and we'll see if I'm the right fit.